Joanna Page heads to Carmarthen, one of Wales’s oldest market towns, in search of second-hand magic along the banks of the River Towy. With Merlin, myths and medieval history in the air, Joanna wonders whether today’s contestants will find a little spellbinding luck in the town’s charity shops.\n\nFriends Joy and Thembi, both from Swansea, are taking on the challenge, hoping to raise as much money as possible for Women’s Aid. Armed with £100 each to spend and just 60 minutes on the clock, they’re paired with expert thrifters Jen and Mirain and sent racing around Carmarthen’s ten charity shops in search of resale gold.\n\nJoy and Jen hit the ground running, focusing on quality fashion and bric-a-brac. Their confidence pays off early when they spot a classic Windsmoor wool jacket for just £8.50 – a well-made British brand with strong resale appeal. They also keep an eye out for Joanna’s pick of the day, a collectable potter jug hiding in plain sight.\n\nAcross town, Thembi and Mirain take a slower, more cautious approach – and clash frequently over what’s worth buying. Vintage wool jackets, jewellery and furniture spark debate, with Mirain keen to take risks and Thembi reluctant to commit. Eventually, they land on a bold upcycling choice: a 20th-century oak hallway chair, bought for £40, which could either flop or become a standout piece.\n\nWith the clock ticking down and decisions still hanging in the balance, Joanna steps in to keep things moving, pushing both teams to trust their instincts and spend their budgets before time runs out.\n\nDuring the transformation upcycle, Joy’s tired storage chest is sent to upholsterer Ray Clarke, who turns it into a striking contemporary blanket box, while Thembi’s hallway chair is reimagined by Tristan Merriam, emerging as a vibrant, hand-painted statement piece.\n\nAuction day brings nerves, excitement and plenty of personality as Joy and Thembi take charge of a live online auction, pitching their items to hundreds of bidders watching from home. Profits climb quickly – especially on the upcycled pieces – and it's neck and neck all the way to the end.\n\nAs the auction results are combined with the online sales, it’s a nail-biting finish. But while one contestant edges ahead, the biggest win is for charity, with an impressive total raised for Women’s Aid.\n\nJoy and Thembi's shopping day in Carmarthen proves that trusting your instincts – and spotting quality – can turn second-hand finds into cash-in-hand results.
Source: BBC 1
Series 1: 3. Carmarthen
Joanna Page heads to Carmarthen, one of Wales’s oldest market towns, in search of second-hand magic along the banks of the River Towy. With Merlin, myths and medieval hist ...
15-04-2026
BBC 1
Series 1: 2. High Wycombe
Joanna Page heads to the historic market town of High Wycombe, where centuries-old traditions sit alongside a thriving charity shop scene.\nGoing head-to-head are mother-and-dau ...
14-04-2026
BBC 1
Series 1: 1. Hastings
Joanna Page heads to the historic seaside town of Hastings, where a dramatic coastline and bustling high street set the stage for a fiercely competitive thrifting challenge.\n\n ...
14-04-2026
BBC 1
Series 1: 1. Hastings
Joanna Page heads to the historic seaside town of Hastings, where a dramatic coastline and bustling high street set the stage for a fiercely competitive thrifting challenge.\n\n ...
14-04-2026
BBC 1
Series 1: 2. High Wycombe
Joanna Page heads to the historic market town of High Wycombe, where centuries-old traditions sit alongside a thriving charity shop scene.\nGoing head-to-head are mother-and-dau ...
14-04-2026
BBC 1
Series 1: 3. Carmarthen
Joanna Page heads to Carmarthen, one of Wales’s oldest market towns, in search of second-hand magic along the banks of the River Towy. With Merlin, myths and medieval hist ...
15-04-2026
BBC 1