
Week three and the candidates are summoned to London’s Regent Street Cinema for an exclusive screening. Lord Sugar reveals they must create a new preschool cartoon aimed at two-to-four-year-olds to pitch to industry experts. One team showcases incomplete characters, whilst the other presents a sketchy storyline.
Source: BBC 1
Series 20: 12. The Final
It’s the final, and after 12 tough weeks, the last two candidates standing must go head-to-head in a battle to win Lord Sugar’s investment. Supported by returning ca ...
22-04-2026
BBC 1
Series 20: 11. Interviews
It's week 11, and the final five candidates must face a gruelling round of interviews with some of Lord Sugar’s toughest-talking business associates. As their business pla ...
15-04-2026
BBC 1
Series 20: 10. Pet Product
It’s week 10, and Lord Sugar’s candidates are unleashed on the pet industry. Battling it out for a place in the final five, both teams must design a pet product and ...
08-04-2026
BBC 1
Series 20: 9. Tv Selling
It's week 9, and the candidates take on a classic task – TV selling. The teams select products which they hope will win over the nation. They then take to the airwaves, ho ...
01-04-2026
BBC 1
Series 20: 8. Discount Buying: Take Two
This week, the candidates are off to the Isle of Wight to find nine items associated with the area, and the team that spends the least money on the correct items wins. Following ...
25-03-2026
BBC 1
Series 20: 7. Gamified Fitness
It’s week 7, and the remaining candidates enter the world of gamified fitness. Their mission is to create a virtual reality demo of their game, design a brand that packs a ...
18-03-2026
BBC 1
Series 20: 6. Egypt
This week, the candidates head to Egypt to put on corporate away days for paying clients. One team embarks on a desert adventure but ends up having a bumpy ride, while the rest ...
11-03-2026
BBC 1
Series 20: 5. Flowers
This week, the candidates turn petals into profits in a new twist on the very first task Lord Sugar set his original cast of candidates 20 years ago. As well as selling flowers ...
04-03-2026
BBC 1
Series 20: 4. Advertising Water
It’s the advertising task, and Lord Sugar invites along a special guest – Big Zuu – to help him judge the candidates. They must tap into the bottled water mark ...
25-02-2026
BBC 1
Series 20: 3. Chicken V Egg
It’s week 3 and chicken v egg. Lord Sugar’s candidates must hatch a plan to turn ingredients into profit. From street food to corporate clients, the pressure is on. ...
18-02-2026
BBC 1
Series 13: 9. Food Boxes
The candidates gather at London's most famous food market: Borough, where Lord Sugar tasks them with creating a brand new recipe kit. One half of each team must mastermind the b ...
05-12-2017
BBC 1
Series 20: 12. The Final
It’s the final, and after 12 tough weeks, the last two candidates standing must go head-to-head in a battle to win Lord Sugar’s investment. Supported by returning ca ...
22-04-2026
BBC 1
Series 18: 10. Vegan Alternative To Cheese
It's week ten, and the candidates are tasked with creating and branding a new vegan alternative to cheese before pitching to industry experts. In the kitchen, one team’s c ...
09-04-2024
BBC 1
Series 20: 11. Interviews
It's week 11, and the final five candidates must face a gruelling round of interviews with some of Lord Sugar’s toughest-talking business associates. As their business pla ...
15-04-2026
BBC 1
Series 18: 7. Budapest Tourism
Lord Sugar’s candidates jet off to the capital city of Hungary, Budapest. Celebrating its 150th birthday, the candidates hope to capitalise on booming tourism to sell and ...
18-03-2024
BBC 1
Series 13: 12. Interviews
The final five candidates are summoned to Lord Sugar's newly refurbished offices in the City, where they are joined by some of Lord Sugar's closest associates, who are ready to ...
19-12-2017
BBC 1
Series 16: 5. Gaming
This week, Lord Sugar summons the candidates to the immersive entertainment complex Samsung KX in London. He reveals to them that for this week’s task they will be creatin ...
04-02-2022
BBC 1
Series 18: 6. Cereal
The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team’s bland recipe leaves a sour ta ...
11-03-2024
BBC 1