Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food, then pitch and sell it to leading retailers, with the team who cooks up the biggest profit winning. \n\nHalf the members of each team head to a kitchen to create their baby food, but with one team’s recipe being classed as hard to stomach by the buyers, will they end up on the chopping block? \n\nMeanwhile, the other half of the team oversees the branding of their product, but mistakes made by both teams, including a less than tasteful logo, lead to very problematic pitches. \n\nIn the boardroom, Lord Sugar has plenty to chew over, and for at least one candidate, the knives are out as they are told, 'You’re fired!'
Source: BBC 1
Series 18: 12. The Final & You’re Hired!
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Series 18: 11. Interviews
It’s the penultimate episode of the series, and some familiar faces return as the final five candidates go head-to-head with Lord Sugar’s most trusted advisors for o ...
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Series 18: 10. Vegan Alternative To Cheese
It's week ten, and the candidates are tasked with creating and branding a new vegan alternative to cheese before pitching to industry experts. In the kitchen, one team’s c ...
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BBC 1
Series 18: 9. Tv Selling
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02-04-2024
BBC 1
Series 18: 8. Xbus Advertising
It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their ...
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BBC 1
Series 18: 7. Budapest Tourism
Lord Sugar’s candidates jet off to the capital city of Hungary, Budapest. Celebrating its 150th birthday, the candidates hope to capitalise on booming tourism to sell and ...
18-03-2024
BBC 1
Series 18: 6. Cereal
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11-03-2024
BBC 1
Series 18: 5. Formula E
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multimillion-pound negotiations are put in jeopardy when disastrous ...
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Series 18: 4. Discount Buying
It's week four, and the candidates are sent to Jersey, the largest of the Channel Islands. Here, in and amongst the castles and the coastline, the candidates must secure and neg ...
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BBC 1
Series 18: 3. Virtual Escape Rooms
It's week three, and the candidates are immersed in the world of virtual escape rooms as Lord Sugar tasks them with creating a new game concept before pitching it to experts. It ...
19-02-2024
BBC 1
Series 18: 5. Formula E
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multimillion-pound negotiations are put in jeopardy when disastrous ...
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BBC 1
Series 17: 6. Dubai Corporate Hospitality
It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two international clients based in the city. \n\nWhil ...
14-02-2023
BBC 1
Series 18: 2. Cheesecakes
For week two, Lord Sugar reveals that the candidates will be manufacturing miniature cheesecakes to sell to the public and to a corporate client, with the team that secures the ...
12-02-2024
BBC 1
Series 17: 8. Immersive Event
It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produc ...
01-03-2023
BBC 1
Series 17: 9. Male Beauty
For week nine, the candidates must design a new men’s skincare product, then pitch it to industry buyers. For one team, wrangling over a recipe leads to a disastrous skin- ...
08-03-2023
BBC 1
Series 14: 4. Bodybuilding Expo
The candidates are summoned to London's Royal Albert Hall, where Lord Sugar sets them the challenge of selling at one of the world's largest bodybuilding expos. Based at the NEC ...
24-10-2018
BBC 1
Series 18: 12. The Final & You’re Hired!
The finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With the help of some familiar faces, they m ...
23-04-2024
BBC 1
Series 18: 8. Xbus Advertising
It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their ...
27-03-2024
BBC 1
Series 18: 3. Virtual Escape Rooms
It's week three, and the candidates are immersed in the world of virtual escape rooms as Lord Sugar tasks them with creating a new game concept before pitching it to experts. It ...
19-02-2024
BBC 1