The candidates are summoned to London's Royal Albert Hall, where Lord Sugar sets them the challenge of selling at one of the world's largest bodybuilding expos. Based at the NEC in Birmingham, the teams must tempt bodybuilders to part with their cash in exchange for high-end products and services aimed at fitness fans. With all candidates under pressure to get sales, it's a frantic fight to the finish as the teams muscle in on any last-minute action.
Source: BBC 1
Series 18: 12. The Final & You’re Hired!
The finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment. With the help of some familiar faces, they m ...
23-04-2024
BBC 1
Series 18: 11. Interviews
It’s the penultimate episode of the series, and some familiar faces return as the final five candidates go head-to-head with Lord Sugar’s most trusted advisors for o ...
16-04-2024
BBC 1
Series 18: 10. Vegan Alternative To Cheese
It's week ten, and the candidates are tasked with creating and branding a new vegan alternative to cheese before pitching to industry experts. In the kitchen, one team’s c ...
09-04-2024
BBC 1
Series 18: 9. Tv Selling
It's the return of the iconic TV shopping task, which sees the candidates selling live to the nation on a leading shopping channel. Candidates must choose products to sell to vi ...
02-04-2024
BBC 1
Series 18: 8. Xbus Advertising
It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their ...
27-03-2024
BBC 1
Series 18: 7. Budapest Tourism
Lord Sugar’s candidates jet off to the capital city of Hungary, Budapest. Celebrating its 150th birthday, the candidates hope to capitalise on booming tourism to sell and ...
18-03-2024
BBC 1
Series 18: 6. Cereal
The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team’s bland recipe leaves a sour ta ...
11-03-2024
BBC 1
Series 18: 5. Formula E
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multimillion-pound negotiations are put in jeopardy when disastrous ...
04-03-2024
BBC 1
Series 18: 4. Discount Buying
It's week four, and the candidates are sent to Jersey, the largest of the Channel Islands. Here, in and amongst the castles and the coastline, the candidates must secure and neg ...
26-02-2024
BBC 1
Series 18: 3. Virtual Escape Rooms
It's week three, and the candidates are immersed in the world of virtual escape rooms as Lord Sugar tasks them with creating a new game concept before pitching it to experts. It ...
19-02-2024
BBC 1
Series 17: 6. Dubai Corporate Hospitality
It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two international clients based in the city. \n\nWhil ...
14-02-2023
BBC 1
Series 13: 5. Lord Sugar's Birthday
This year Lord Sugar celebrates his seventieth birthday, so the candidates are sent on a shopping spree across London to purchase items that mark milestones in his life and care ...
07-11-2017
BBC 1
Series 18: 5. Formula E
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multimillion-pound negotiations are put in jeopardy when disastrous ...
04-03-2024
BBC 1
Series 10 - Ten Years Of Selling
Ambitious entrepreneurs start their fight for a life-changing investment as Lord Sugar reveals the first task - ten years of selling in just one day.
14-10-2014
BBC 1
Series 14: 9. Tv Selling
Lord Sugar summons the remaining candidates to TV Centre in west London, the iconic former headquarters of the BBC. On arrival, the teams are tasked with their most pressurised ...
03-12-2018
BBC 1
Series 16: 5. Gaming
This week, Lord Sugar summons the candidates to the immersive entertainment complex Samsung KX in London. He reveals to them that for this week’s task they will be creatin ...
04-02-2022
BBC 1
Best Bits: 6. Successes And Failures
This time, we look back on what it takes to make a task a soaring success - and how to avoid an epic failure.\n\nThere are jaw-dropping lows, from nauseating food failures to th ...
06-11-2020
BBC 1
Series 13: 11. The Final Five
As Lord Sugar's search for his next business partner nears its finale and just two tasks remain, this in-depth look at the real people behind the final five candidates reveals w ...
08-12-2017
BBC 1
Series 12: 9. Virtual Reality Game
The teams have to push their imagination and design skills to the limit to create a new virtual reality game, before pitching it to gaming enthusiasts at the world-famous Comic ...
01-12-2016
BBC 1
Series 18: 8. Xbus Advertising
It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their ...
27-03-2024
BBC 1