The search for Lord Sugar's next business partner begins, and this year the challenges are bigger and better than ever. Lord Sugar has already invested his own money in eight businesses, and he is now ready to take a gamble on a brand new venture. The 16 hopeful candidates will be whittled down over the next 12 weeks until only one remains. To demonstrate just how much is at stake, Lord Sugar summons the aspiring entrepreneurs to his boardroom, where he kicks off proceedings with something he has never done before.\n\nUnder the scrutiny of Karren Brady and Claude Littner, the candidates are tasked with tackling their first challenge abroad. The teams fly to Valletta in Malta, for a day-long shopping spree. The challenge is to bag nine Maltese items for the lowest possible prices before reuniting at the airport at 7pm.\n\nOne team quickly hits the road, but they are clearly on the wrong track. On the other team, fiery personality clashes over negotiations quickly rock the boat. As both teams navigate their way to the finish, one takes a punt by returning with items missing, while disregarding the deadline leaves the others facing mutiny.\n\nIn a heated first boardroom, Lord Sugar doles out hefty fines and on the losing team and someone becomes the first to be fired.
Source: BBC 1
Series 18: 8. Xbus Advertising
It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their ...
27-03-2024
BBC 1
Series 18: 7. Budapest Tourism
Lord Sugar’s candidates jet off to the capital city of Hungary, Budapest. Celebrating its 150th birthday, the candidates hope to capitalise on booming tourism to sell and ...
18-03-2024
BBC 1
Series 18: 6. Cereal
The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team’s bland recipe leaves a sour ta ...
11-03-2024
BBC 1
Series 18: 5. Formula E
Week five and the candidates are tasked with launching a new Formula E team before pitching for sponsorship. Multimillion-pound negotiations are put in jeopardy when disastrous ...
04-03-2024
BBC 1
Series 18: 4. Discount Buying
It's week four, and the candidates are sent to Jersey, the largest of the Channel Islands. Here, in and amongst the castles and the coastline, the candidates must secure and neg ...
26-02-2024
BBC 1
Series 18: 3. Virtual Escape Rooms
It's week three, and the candidates are immersed in the world of virtual escape rooms as Lord Sugar tasks them with creating a new game concept before pitching it to experts. It ...
19-02-2024
BBC 1
Series 18: 2. Cheesecakes
For week two, Lord Sugar reveals that the candidates will be manufacturing miniature cheesecakes to sell to the public and to a corporate client, with the team that secures the ...
12-02-2024
BBC 1
Series 18: 1. Highlands Corporate Away Day
The hunt is on for Lord Sugar’s next business partner, and this year’s candidates kick things off in the breathtaking Scottish Highlands. \n\nUnder the watchful eye ...
12-02-2024
BBC 1
Series 17: 12. The Final
The two finalists go head-to-head one last time to become Lord Sugar’s new business partner and win his £250,000 investment.\nWith the help of some familiar faces, t ...
27-03-2023
BBC 1
Series 17: 11. Interviews
In the penultimate episode, some familiar faces return as the final five entrepreneurs and their business ideas are interrogated by Lord Sugar’s trusted advisers. A deep d ...
21-03-2023
BBC 1
Series 18: 7. Budapest Tourism
Lord Sugar’s candidates jet off to the capital city of Hungary, Budapest. Celebrating its 150th birthday, the candidates hope to capitalise on booming tourism to sell and ...
18-03-2024
BBC 1
Series 18: 8. Xbus Advertising
It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their ...
27-03-2024
BBC 1
Series 18: 4. Discount Buying
It's week four, and the candidates are sent to Jersey, the largest of the Channel Islands. Here, in and amongst the castles and the coastline, the candidates must secure and neg ...
26-02-2024
BBC 1
Series 18: 3. Virtual Escape Rooms
It's week three, and the candidates are immersed in the world of virtual escape rooms as Lord Sugar tasks them with creating a new game concept before pitching it to experts. It ...
19-02-2024
BBC 1
Series 18: 6. Cereal
The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team’s bland recipe leaves a sour ta ...
11-03-2024
BBC 1
Series 14: 8. Glasgow Art
Lord Sugar instructs the candidates to head north to Scotland, meeting at Kelvingrove Art Gallery and Museum in Glasgow, where they are tasked with becoming art dealers, selecti ...
26-11-2018
BBC 1
Series 14: 4. Bodybuilding Expo
The candidates are summoned to London's Royal Albert Hall, where Lord Sugar sets them the challenge of selling at one of the world's largest bodybuilding expos. Based at the NEC ...
24-10-2018
BBC 1
Series 16: 9. Tv Selling
Lord Sugar summons the remaining candidates to the historic Greenwich market in south east London. \n \nOn arrival, the teams are set one of their most intense challenges yet: t ...
08-03-2022
BBC 1
Series 14: 13. Why I Fired Them
With the final approaching and Lord Sugar on the cusp of choosing his new business partner, this programme looks back on the candidates who fell before the final hurdle and the ...
13-12-2018
BBC 1
Series 14: 7. Urban Gardening
Lord Sugar summons the candidates to Crossrail's leafy roof garden, nestled above the new Elizabeth Line station in Canary Wharf, where he sets them a gardening task. The teams ...
19-11-2018
BBC 1