
The search for Lord Sugar's next business partner begins, and this year the challenges are bigger and better than ever. Lord Sugar has already invested his own money in eight businesses, and he is now ready to take a gamble on a brand new venture. The 16 hopeful candidates will be whittled down over the next 12 weeks until only one remains. To demonstrate just how much is at stake, Lord Sugar summons the aspiring entrepreneurs to his boardroom, where he kicks off proceedings with something he has never done before.\n\nUnder the scrutiny of Karren Brady and Claude Littner, the candidates are tasked with tackling their first challenge abroad. The teams fly to Valletta in Malta, for a day-long shopping spree. The challenge is to bag nine Maltese items for the lowest possible prices before reuniting at the airport at 7pm.\n\nOne team quickly hits the road, but they are clearly on the wrong track. On the other team, fiery personality clashes over negotiations quickly rock the boat. As both teams navigate their way to the finish, one takes a punt by returning with items missing, while disregarding the deadline leaves the others facing mutiny.\n\nIn a heated first boardroom, Lord Sugar doles out hefty fines and on the losing team and someone becomes the first to be fired.
Source: BBC 1
Series 20: 10. Pet Product
It’s week 10, and Lord Sugar’s candidates are unleashed on the pet industry. Battling it out for a place in the final five, both teams must design a pet product and ...
08-04-2026
BBC 1
Series 20: 9. Tv Selling
It's week 9, and the candidates take on a classic task – TV selling. The teams select products which they hope will win over the nation. They then take to the airwaves, ho ...
01-04-2026
BBC 1
Series 20: 8. Discount Buying: Take Two
This week, the candidates are off to the Isle of Wight to find nine items associated with the area, and the team that spends the least money on the correct items wins. Following ...
25-03-2026
BBC 1
Series 20: 7. Gamified Fitness
It’s week 7, and the remaining candidates enter the world of gamified fitness. Their mission is to create a virtual reality demo of their game, design a brand that packs a ...
18-03-2026
BBC 1
Series 20: 6. Egypt
This week, the candidates head to Egypt to put on corporate away days for paying clients. One team embarks on a desert adventure but ends up having a bumpy ride, while the rest ...
11-03-2026
BBC 1
Series 20: 5. Flowers
This week, the candidates turn petals into profits in a new twist on the very first task Lord Sugar set his original cast of candidates 20 years ago. As well as selling flowers ...
04-03-2026
BBC 1
Series 20: 4. Advertising Water
It’s the advertising task, and Lord Sugar invites along a special guest – Big Zuu – to help him judge the candidates. They must tap into the bottled water mark ...
25-02-2026
BBC 1
Series 20: 3. Chicken V Egg
It’s week 3 and chicken v egg. Lord Sugar’s candidates must hatch a plan to turn ingredients into profit. From street food to corporate clients, the pressure is on. ...
18-02-2026
BBC 1
Series 20: 2. Children’s Story
It’s once upon a time in the boardroom as the candidates create a children’s story and audiobook. One team takes on toilet humour but ends up with a stinky storyline ...
11-02-2026
BBC 1
Series 20: 1. Hong Kong
The series starts with a bang as Lord Sugar’s business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. The teams must juggle unknown ...
04-02-2026
BBC 1
Series 20: 9. Tv Selling
It's week 9, and the candidates take on a classic task – TV selling. The teams select products which they hope will win over the nation. They then take to the airwaves, ho ...
01-04-2026
BBC 1
Series 20: 8. Discount Buying: Take Two
This week, the candidates are off to the Isle of Wight to find nine items associated with the area, and the team that spends the least money on the correct items wins. Following ...
25-03-2026
BBC 1
Series 20: 6. Egypt
This week, the candidates head to Egypt to put on corporate away days for paying clients. One team embarks on a desert adventure but ends up having a bumpy ride, while the rest ...
11-03-2026
BBC 1
Series 20: 2. Children’s Story
It’s once upon a time in the boardroom as the candidates create a children’s story and audiobook. One team takes on toilet humour but ends up with a stinky storyline ...
11-02-2026
BBC 1
Series 16: 7. Pods
The candidates are summoned to Here East in the Queen Elizabeth Olympic Park in East London for their briefing by Lord Sugar, who arrives not in his usual limo but in a type of ...
22-02-2022
BBC 1
Series 20: 3. Chicken V Egg
It’s week 3 and chicken v egg. Lord Sugar’s candidates must hatch a plan to turn ingredients into profit. From street food to corporate clients, the pressure is on. ...
18-02-2026
BBC 1
Series 16: 10. Baby Food
Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food, then pitch and sell it to l ...
14-03-2022
BBC 1
Series 10 - Ten Years Of Selling
Ambitious entrepreneurs start their fight for a life-changing investment as Lord Sugar reveals the first task - ten years of selling in just one day.
14-10-2014
BBC 1
Series 17: 8. Immersive Event
It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produc ...
01-03-2023
BBC 1
Series 19: 3. Discount Buying
This week, the candidates set off for the historic town of Stratford-upon-Avon, the birthplace of William Shakespeare, and its surrounding areas. They have nine hours to secure ...
16-02-2025
BBC 1