In this insightful documentary, journalist Martin Frizell – who broke the story in the UK in 2007 – analyses the unprecedented campaign run by Madeleineʼs parents Kate and Gerry McCann to keep their daughter in the public eye. Frizell traces both the positive and negative reactions that this campaign evoked and hears from the father of one seven-year-old boy who went missing exactly four years before Madeleine disappeared but quickly disappeared from the national news.